Try to communicate what makes you you in the span of an elevator ride. Invariably every company has to, which is why it’s referred to as an “elevator speech.” For Tact Publicité, their spiel came to me as naturally as a crush and was  inspired by what I know of their employees: passionate, willing to [...]

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“A muse has the power to set the mind aflame and strip the imagination of all inhibition.”

“Speaking to the many artists who owe the world’s most treasured works to muses of infinite variety, the brand ‘Muse’ immediately positions the drink in the realm of sacred substances. There is mystery inherent to the role and at [...]

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