Try to communicate what makes you you in the span of an elevator ride. Invariably every company has to, which is why it’s referred to as an “elevator speech.” For Tact Publicité, their spiel came to me as naturally as a crush and was  inspired by what I know of their employees: passionate, willing to work hard and more than a little “cochon” (that’s French Canadian for dirty-minded).

Happy to do the dirty work.

BRAND MATCHMAKERS
Branding//Packaging//Promotion//Web//Guerilla Marketing//Mass Media

At Tact, we love nothing more than stripping down ordinary perceptions, getting into bed with your target audience and pushing creative boundaries to the extreme to get to that place of perfect product bliss. Our long obsession with graphic arts, wanton advertising and shameless promotion has earned us quite a reputation in the industry (not to mention 2 recent Gaïa awards). We’ve found that passion gets you places. Playing matchmaker between consumers and your product excites us. We’ll skillfully handle everything from style and presentation to what to say on the first date, to keeping the lines of communication open throughout your relationship and making sure no anniversary goes unromanced.

If there’s one thing we’ve learned, with any brand, a little love goes a long way.

Speaking of love, here’s what Pierre Morin, founder of Tact had to say about his new elevator speech:

Bonjour Élizabeth,
Je viens de lire le texte que tu as rédiger pour notre site web…
Je dois t’avouer que j’ai eu un petit serrement de coeur
Écrire un texte comme celui là à un passionné comme moooi…c’est écoeurant!
Mais écrire un texte comme ça, au créateur de l’entreprise de laquelle il à toujours été si passionné, c’est encore beaucoup mieux
Si j’avais été un excellent rédacteur, je n’aurais jamais pu faire mieux,
Merci et félicitations

pierre

The text has been adapted into French on the Tact website since they don’t actually have an English version.

Tact Publicité